Privacy Policy
Effective Date: 10/10/2025
Florence Heating & Cooling ("we", "us", or "our") operates www.florence-hvac.com and provides HVAC services. We are committed to protecting your privacy and explain in this policy what information we collect, how we use it, with whom we share it, and your rights regarding your information.
This policy applies to information you provide to us through our website, service requests, emails, phone calls, and other interactions.
Information We Collect
1. Personal information you provide to us: Name, email address, phone number, service address, and details about your HVAC service needs. When you request an estimate or schedule service, we may collect information to contact you and fulfill the request. Payment information if applicable (we use a PCI-compliant third-party payment processor; we do not store full credit card numbers on our systems).
2. Information we automatically collect through this website: Device information (e.g., IP address, browser type, operating system). Website usage data (pages visited, time spent on pages, referrals, search terms). Location data (to the extent provided by your device or browser).
3. Information from third parties: If you authorize third-party services (e.g., marketing platforms, payment processors, or scheduling tools), we may receive information from those services consistent with their privacy practices.
How We Use Your Information
1. To provide and maintain our services. To process service requests, schedule appointments, and communicate about service status. To prepare estimates and quotations.
2. To improve our services and website. To analyze usage to improve site functionality and the quality of our services.
3. To communicate with you. To respond to inquiries, send confirmations, reminders, and two-way communications.
4. For marketing (with your consent or as permitted by law). To send updates about our services, promotions, and seasonal offers. You can opt out anytime.
5. For safety, legal, and compliance purposes. To detect and prevent fraud or illegal activity; comply with legal obligations and enforce our agreements.
How We Share Your Information
1. Service providers and business partners.: With companies that perform services on our behalf (e.g., scheduling, customer relationship management, payment processing, email communications, analytics).
2. Legal and safety disclosures: When required by law, to protect our rights or property, or to protect the safety of customers or others.
3. Corporate transactions: In connection with a merger, sale of assets, or other corporate restructurings, with appropriate protections in place.
Cookies and Tracking Technologies
We use cookies and similar tools to analyze site traffic, remember preferences, and assist with security. You can usually manage cookie preferences through your browser settings. Opting out may affect certain features of our site.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When no longer needed, we take reasonable steps to securely delete or anonymize your data.
Security
We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, and destruction. No method of transmission over the Internet or electronic storage is 100% secure; if you have questions about our security measures, contact us.
Your Rights
Access and correct your personal information. Request deletion of your personal information (subject to legal obligations and exceptions). Object to or restrict certain processing of your data. Request data portability where applicable. Withdraw consent for processing where consent is the legal basis (without affecting the lawfulness of processing based on prior consent). To exercise any of these rights, contact us at ryan@florence-hvac.com or 262-269-5677. We may verify your identity before fulfilling requests.
Children’s Privacy
Our website and services are not directed at children under 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data without parental consent, contact us to remove it.
Do Not Track and Third-Party Links
Our site may use cookies and analytics services. We do not respond to Do Not Track signals. We may display links to third-party sites; their privacy practices are independent of ours, and we don’t assume responsibility for their policies.
Changes to This Policy
We may update this privacy policy from time to time. If we make material changes, we will provide notice (e.g., via email or a prominent notice on our website) and update the "Effective Date" at the top.